How It Works
The Brand Constellations Diagnostic assesses your brand across 8 key dimensions
The 8 Dimensions
1
Product
2
Placement
3
Pricing
4
Promotion
5
Category
6
Competitors
7
Company
8
Customers
How Scoring Works
40 Questions: You'll answer 5 questions for each dimension using a simple scale:
- 1 – We never do this
- 2 – We rarely do this
- 3 – We sometimes do this
- 4 – We often do this
- 5 – We always do this
Performance Bands: Your scores are grouped into four levels:
Weak
1.0–2.0
1.0–2.0
Emerging
2.1–3.0
2.1–3.0
Strong
3.1–4.0
3.1–4.0
Leading
4.1–5.0
4.1–5.0
What You'll Receive
- Radar Chart: A visual map of your Brand Constellation
- Summary: Your strengths and opportunities at a glance
- Detailed Insights: In-depth analysis for each dimension
- Recommendations: Focused guidance for improvement
- PDF Report: Download and share your results